In an unexpected turn of events, seven-time Super Bowl champion and NFL icon Tom Brady has acquired a minority stake in the English Championship team, Birmingham City.
An Unexpected Partnership
Brady’s latest business places him among a surge of US superstars investing in UK football following his recent retirement from American football. Brady has formed a relationship with Knighthead Capital Management, a U.S. hedge fund that just acquired 46% of Birmingham City’s shares and full ownership of the club’s 29,000-seater stadium.
The influx of U.S. influence into Birmingham City comes after a tumultuous period under various Hong Kong and Chinese businessmen, during which the club saw its share of controversy and change. This latest addition of star power has rejuvenated the club, with new club chair Tom Wagner labeling Brady’s investment as a “statement of intent.”
Brady’s New Role
Brady, who is recognised for his leadership and winning mindset, will chair the club’s advisory board. His role will entail sharing his knowledge of health, nutrition, and wellness programmes, among other things. The specifics of his stake and the sum he has invested remain undisclosed.
Although Brady admits he still has much to learn about English football, he is eager to leverage his years of experience to the benefit of the club. “I’ve been a part of some amazing teams in my day,” he said, “and I’m looking forward to applying my perspective to help create that same success here in Birmingham.”
Continuing The Trend
Brady’s investment echoes the recent trend of U.S. celebrities and sports figures showing interest in UK football. This includes the purchase of Wrexham by Hollywood stars Ryan Reynolds and Rob McElhenney in 2021, NFL star JJ Watt’s ownership in Burnley, and basketball player LeBron James’ minority involvement in Liverpool.
Birmingham City’s Future
Since Knighthead’s takeover, the club has undergone several significant changes. Sports industry veteran Garry Cook was hired as Birmingham City’s new CEO, and Hope Powell, ex-England manager, has been appointed as women’s technical director.
Brady’s appointment is considered as a deliberate move to increase the club’s global presence and offer up new business prospects. Birmingham City hopes to become a recognised leader in nutrition, health, wellbeing, and rehabilitation in the football world with Brady’s devotion.
Brady highlighted his enthusiasm for joining Birmingham City, saying, “BCFC is built on teamwork and determination, and I’m excited to work alongside the board, management, and players to make our Second City club second to none.”
With Brady’s involvement, Birmingham City is primed for a promising period of growth and success, boosted by a team that is exhibiting ambition, experience, and a new vision for the club’s future.